coca cola

(2023, 2024)

about client

about Client

Coca-Cola, a global leader in beverages, continues to innovate and deliver memorable experiences through its portfolio of iconic brands.

Services provided

Digital Experience

Digital Experience

, Event Production

, Event Production

, Strategic Planning

, Strategic Planning

project highlights

We partnered with Coca-Cola and its portfolio brands to enhance engagement and create impactful experiences:

  • Developed custom HTML and OFT email campaigns, text messaging, QR code integrations, and digital overlays for increased consumer interaction.

  • Managed multiple high-profile events, including product launches with 360° photo-op activations, AI integrations, and ADA compliance.

  • Led a nationwide activation tour with over 100 stops, each attracting 200,000+ attendees while overseeing on-site/remote support and vendor management.

  • Orchestrated key partnerships and sponsorships with the NBA, Food Network Festival, and influencer-driven campaigns.

outcome

Our efforts amplified brand recognition, deepened consumer connections, and delivered innovative event experiences across digital and live platforms, reaching over 200,000 attendees per event.